FPF
Vídeo-Árbitro: Como Funciona?
Project made for Federação Portuguesa de Futebol, meant to introduce the newly arrived Video Assistant Referees (VAR). One of the first challenges we encountered was how we would illustrate the football universe without using actual teams and clubs. We needed a simple solution that wouldn’t deviate from the main objective but still maintaining relatability to the issue in hand, and be of course effective and visually appealing. The choice we made was to differentiate the teams with opposing shapes instead of colours. The rest of the concept grew from there, and we were able to create a small universe that fitted our needs.
All the 3D was modelled and animated in Cinema 4D, the compositing and additional 2d motion design was made in After Effects. These pieces were meant to be shared on several mediums including TV, events, web and social media.
Agency: Wingman
Copywriting: Celso Moura
3D, Design and Illustrations: João Nunes
3D, Compositing and Animation: Nuno Silva 🎬